Generate Web Traffic without Being A Slave Of Google
If you are struggling to generate web traffic, then chances are that you might have too many eggs in one basket so to speak. Sure, all the marketing gurus swear by Google and many times, you don't even hear about other effective methods to generate web traffic.
Search Engines
I understand the need to use Google for advertising, but I certainly don't feel that it is the most effective method for getting people to your website. Use Google's pay per click advertising and use SEO techniques to rank well in the search engines, but don't stop there.
Don't forget about the other search engines that can help generate web traffic for you, like Yahoo! and Bing for example. However, this is not to say that search engines are the only way to get the amount of traffic you might be looking for. I use multiple different methods and because of this I have no problem getting enough visitors to my website.
Ad Networks
If you are at a loss for ideas on how to effectively generate web traffic, let me help you out a little. In my experience using banner ad networks like Valueclick can work really well, if you have the money to invest.
If you don't, consider taking some of your pay per click funds and allocating them to banner advertising. These kinds of services are great at bringing solid, targeted visitors to your website and usually, you can get a great deal on your advertising costs when you use this method.
Companies that offer cost per action and cost per click services can be a great way to generate web traffic. What I love most about these kinds of services is that you don't have to come out of pocket unless the companies actually get people to do what you want them to do. This can even save a lot of money over traditional pay per click methods. And what's more is that this method usually comes with a higher conversion rate than other methods. You can't beat that!
Free Traffic
I am also a big fan of free methods to generate web traffic. For example, you should consider getting involved in some joint ventures in where you can place an ad on someone else's blog and then they can place one on yours. This method works great if each of you can bring enough visitors to the table.
Don't forget about article marketing either, because time and time again I am surprised at the wonderful results I get when using this method. You simply need to create content that is viable in your niche, and then link the article to your website. There are plenty of free directories to submit your articles to, such as ezinearticles.
Being able to utilize these free options is a big step in the right direction when it comes to making a real living on the Internet. Not to mention it will help to get your name and products out there so they are recognizable and more easily trusted when presented to a potential customer.
