Need A 5 Minute SEO Tutorial?

Are you a business owner who wants to improve the traffic of your product’s website?  You have an online business that needs to increase its presence to attract more readers and hopefully clients?

Do you want your website to come up in the first 10 websites that come up after searching for a particular topic? Then what you need is to allocate a few minutes of your time each day to read SEO tutorial modules and you are on your way.

Why do it and How?

Search Engine Optimization is what website owners have been doing in improving their site’s rankings. The higher the rank of your site is when search results are generated, the higher the traffic that your site gets. And if you are a website owner who wants higher conversion to sales, then you should put focus on traffic generation.

Studies have shown that a majority of Internet users use search engines like Google, Yahoo and Bing to look for websites that could give them the information that they need. These search engine sites are usually what the person visits first. This is also where you will be able to get more potential customers.

Optimization needs to be done so that your site will get the attention of the search engines. You can either hire an SEO practitioner with a proven track record or if you have a little knowledge about websites, then you can do it by yourself.

If a website is still in the creation phase, then you should implement optimization right from the start. For existing websites however, a bit of tweaking might be needed to be done to optimize it.

So the better your page is optimized, the higher your chances of rising up the ranks. This is critical because most people only visit the sites listed on the first page of the search results. So if your site gets the spot of the first page results, the higher the odds of getting people to go to your site.

Practicing 2 Approaches to SEO

You need not be tech-savvy in order to understand the importance of optimizing your website to go up the rankings in search engines.

SEO practitioners have 2 approaches in improving your webpage’s rankings. There is what we call the on-page SEO and off-page SEO.  Knowing how these two things work will make your website search-friendly to search engines thus increasing your rankings.  They might look like two different aspects of your website but how they work hand in hand will make a difference in how high your website rank will be.

On-Page SEO Tutorial

Content plays an important role. Having a unique and relevant content on each of the pages translates to higher rankings for it is easily recognizable by search spiders. Content of each page should be targeting at well researched keywords. These keywords help in getting high ranks when your pages are evaluated by search engines.

Too much might turn-off your visitors as the content may appear unnatural and skip your site altogether. And if it is too little, it might not catch the search engine attention too.

You can use Google Adwords -- a free tool that can help you with this or if you can, purchase a professional grade keyword research tool. Theses are very helpful tools to be able to know what keywords to use for your webpage title tag, description tag as well as for the content of your site. Once you have identified the right keywords to use, the next step is creating content that has these in place.

Everything from the html header meta-tags to the content, all work together to be able to make your website attractive to search engines.  Check the page title tags as well as the description tags if it is arranged correctly. The use of correct meta-tags for each of your web pages makes it easier for a search spider to index your page.

Off-Page SEO Tutorial

If on-page SEO refers to the creation of the website itself, off-page SEO refers to how you will be able to generate enough interest from other websites and placing links that will direct them to your websites.

There are several methods for you to be able to direct the traffic to go your way. One is placing strategic links via blog submissions, online forums and submitting articles to article directories.

You can also submit your link to a directory that lists products or services similar to what you are offering. The more inbound links you place on other sites will definitely up your chances.

However, do not overdo placing links to your site on different websites especially if it is not relevant at all to what your site is. It will only be a waste of your precious time and effort because Google does not see those links as creditable.

This is just an overview of the importance of SEO for your website as well as what you will learn if you read on SEO tutorial. Rest assured in no time, you would be tech-savvy yourself and will be able rank high in search engines and drive massive free traffic to your site.