SEM Business Blueprint Review - So What Is This Business Model?

Quit your day job? Work from home at your own leisure, any time you want? Make 100,000 dollars a year with only ten clients? Who wouldn’t want a deal like this?

By buying the SEM Business Blueprint and building your internet consultancy business the same way that Steve Clayton did, you, too, can be making big bucks by doing relatively little work…or so the SEM Business Blueprint claims.

Like any claim that sounds too good to be true, the SEM Business Blueprint has to make you wonder. Is everyone that buys this set guaranteed to succeed as wildly as Steve Clayton did? Is there any catch or it is really as simple as 1-2-3?

So what is this business model...? And why is it in such demand ?

Before getting too skeptical, it is important to note that SEM Business does have a lot of edge. At least, there is a growing demand for Small and Medium Enterprises looking for SEM expertise and services. Take a look at the following statistics:

• Research indicated that 60% of small business owners rely on the internet for information on services or products provided by local enterprises;

• 80% of these SME owners use the search engines to source for such information, largely using Google(70%), Yahoo(16%) and Bing(10%)

• Merely 60% of the SMEs own a domain name and 45% have a website. Furthermore, many of them use less than 10% of their budget in online marketing.

• For those who have a website, less than half are satisfy with their website marketing performance in terms of the quality and ability to obtain leads or customers.

Looking at the statistic stipulated above, the market for this type of SEM business is huge, and will only be growing. There is SO much room here for people to get into this. You are essentially going to be helping Small and Medium Enterprises get visitors to their website by setting up PPC campaigns, doing SEO work for them or maybe a bit of both.

The truth is many offline companies have no clue how to get traffic to their website and so you are going to solve this problem for them and be their “knight in shining armour”.

Services You Can Offer...

These are the services that you will be providing and we go into great detail about this in the main SEM Business Blueprint course. However, here is an overview that you can follow for now. As mentioned already you are going to be providing two main services – PPC Management & SEO Services.

Okay now that we have defined what our services are and how we would provide them it is time to find out how we get people interested as our services are worth nothing unless we get customers in - right !

So how do you go about getting customers... Well, you simply do what we did and -

Tell everyone you know what you are doing. Join your local chamber of commerce.

• Do a free presentation and educate local businesses on what you do;

• Self promotion of course ( we have a complete presentation that you can use in the SEM course );

• Team up with your local web designer and offer a finders fee.

Online Methods

• Search engine traffic ( try and get to no.1 for a local SEO term);

• Bid on SEO terms in your local area (avoid broad match).

Offline Methods

• Your local paper, magazines etc.;

• Direct mail.

Just as you can’t hop in a car and drive without first receiving the proper training and certification that teaches you exactly how to drive, you will not succeed in building an SEM, or search engine marketing, career without taking classes and learning how to first do it.

The clear format and instruction that the SEM Business Blueprint provides is definitely a good place to start, in terms of gaining insights and clarification on how internet businesses work. They explain what worked for them and what didn’t and while some of it may seem like common sense (if you have some level of internet business experience), none of the tips are worth overlooking.

Even the simplest idea can generate a few more customers and each customer has the potential to earn you a lot of money. This means that every piece of advice you gather before starting your business can add up to valuable dollars in your pocket subsequently.

It is also important to remember that the guys behind the SEM Business Blueprint started in the same place that you did. Their formula for success is not a magical potion, but it did work well for them. They obviously know what they are talking about.

When looking for advice on how to do something well, it is always a good idea to ask the most knowledgeable or successful person in the field. Steve Clayton certainly knows how to build up an internet business (not just an internet business but a successful one), so it definitely worth your while to hear what he has to say.

All this being said, SEM Business Blueprint is not the fairy tale they want you to believe it is. You will not get rich quick by simply purchasing their product and hearing what they have to say. Do not be misled into thinking that purchasing this product equals purchased success.

Doing your due diligent is the key to any success. You will have to put your learning into practice, build up a solid skill set, provide a quality service that customers will be interested in, the motivation to work long and hard to achieve these goals, and a bit of good luck. SEM Business Blueprint is definitely a great way to help you along the path to building a successful SEM consultancy career.