Social Media Blog Posts
20 September 2010
Posted in
Social Media
Video marketing involves using the lure of videos to get your marketing message across to your target market. In this post we are going to discuss a few tips that will aid you in getting the most effective use out of your video marketing. So, I recomend you this new system that will help you in your video campaigns.
Your videos must be optimized for search engines if you want to use them to get a lot of traffic. Videos rank higher than other online content because the search engines like them a whole lot better. So that you can take full advantage of this fact, make sure that you optimize your video the right way. First, make sure that your video has a keyword rich title so that the search engines can tell what's in it and what it's about. This makes it less difficult for your targeted keywords to get ranked high.
Other than that put in the transcript of your video text. When you have included a brief optimized introduction and video transcript, the search engines don't have to labor to tell what's inside your video. Also, make sure that you have put the keyword in all places of the video such as the title, description, meta data, etc. This is done as a result of searchers including the word "video" as a part of their main keyword string.
You should not rely on fluff to fill your video. A short and focused video is best.
Keep in mind that the biggest factor in your success is how you deliver your marketing message to the target audience. The simplest way to achieve this is to strictly focus on the benefits of the product you are promoting. Begin the video by talking about the benefits and start right way - within 10 seconds. Building suspense in order to engage the viewer is the ploy of some. It is a folly when trying to market a particular product. Focus first on making the viewer a visitor to the website and then a consumer. The fact that your viewers need to take action is the most important aspect. Once you find the benefits of your video, it is important to highlight them throughout.
You may want to try to have fun with it so you loosen up. Just be genuine and be yourself so people will feel like they know you. Let go of your inhibitions and try to directly interact with your target audience. Show them that you're a real person who is genuinely interested in them. If your target market and product allows for putting in some humor, then that's a good idea because it loosens the defenses of the viewer.
Always speak in easy to understand terms, and avoid trying to sound academic or use expensive words. So just keep things as simple as possible. Video is still in its growing pains with IM, even though it's really nothing new because of TV and movies, etc. It really is a great idea for you to explore this medium and include it in your business.
