SEO Blog Posts
25 June 2010
Posted in
SEO
Anyone using search engines to look for relevant information on the web knows the difference between good and bad SEO copy. Nothing is more frustrating than visiting a site to find targeted information only to find the info on that site vague. Most of the time, such websites don't have the kind of info you're searching for and the content available is poorly structured and badly written. The visitors to your site should be treated better and they shouldn't feel turned down when they view your page.
This is the exact reason why your site needs to be optimized for the most accurate keywords along with high quality, relevant content. There are a few ways you can go about this. In this article we will be discussing the ins and outs of SEO copywriting, but before that, you have to understand that, SEO copywriting takes effort. It's not about using some cheap article spinning software to create your content but it's more about skillfully writing copy that makes sense to both human readers and search engines.
One of the first things you should concentrate on when it comes to SEO copywriting is headings. Every person that is looking for information on the Internet wants clarity, and if he can't get it, he'll skip to another site. People love to read headings because it allows them to skim the content and gain an understanding of it without having to read every word. Large search engines, such as Google, understand this fact and that is why they consider headings a critical component in determining the nature of the page.
You must avoid using terms that make no sense and aren't in context. Your headings need to be related to the rest of the text. It's just like with every business where the customer is always in first position, so too must the reader come first. When crafting content for the web you must not ignore your readers.
When you're writing the title, make sure you use the h1 tag since Google really values it. However, make sure the words you use in the title are also found in the text. Don't be like most people and ignore this very important tip, as h1 tags will give you a quick boost in your rankings. Also, you'll want to include the h2 tag for the sub headings.
It's best to always focus on aiming for meaty content. The copy on your site should always be more than 400 words in length. The more content you write, the better your site will be. In fact, as long as you're offering valuable information, you should shoot for no less than 1,000 words per page.
