Link Popularity Blog Posts
18 August 2010
Posted in
Link Popularity
In a recent article I wrote about the conflict we face in trying to resolve a contradiction in content marketing. Here's the issue boiled down to its core: Readers of our content are still in the early part of the information gathering stage of the purchasing decision continuum. Yet, because we want our links to optimize our money pages in our sites, the readers' clicks on our article links will take them to a web page that assumes that they are ready to buy a particular alternative. In that article, I coupled that complexity with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor's desire. In other words, we should not deliver a prospect to our money...
