3 Easily Avoidable Copywriting Mistakes

17 August 2010
Posted in Internet Marketing

In case you've ever wondered how the billions of dollars in sales happen online, think coywriting and sales literature of one kind or another. So, in order to write successful sales copy, you'll need to learn about the many types of mistakes that are made, so you can avoid them.

Try to avoid these copywriting blunders :

Believe it or not, but grammar is actually important in your copywriting just like back in your school days. Your copy needs to be extremely clear when it comes to explaining the benefits and that's only possible when you convey your marketing message properly. Your product might be right for the prospect, but if you fail to impress him/her just because of this simple mistake, you'll see your sales getting affected. Good English forms the backbone of any sales copy, which means if you don't have your semi-colon and comma in place, then you'll see your prospects getting turned off. There are many finer details and aspects of copyrwiting that need to be kept in mind if you want to produce copy that converts. Also, be sure to write in clear and simple language and always avoid high-dollar words. Ok, so just try to keep in mind that things like spelling, grammar, and punctuation most definitely can adversely impact your conversions.

Regarding testimonials, they can be used in an ineffective way - so be careful where you place them and how they're presented. You should know the reasons people buy anything, people make buying decisions on emotional reasons and nothing more. So that's why testimonials work so well because they serve as social proof that you're trustworthy and your product delivers what you say it will. So testimonials are powerful and help build some kind of trust where there was none before. Of course it goes without saying that this level of trust will be reflected in your conversions. If you can get permission, depending on your situation and market you may be able to use testimonials from industry experts.

Where you introduce your product price is very important in all sales letters. You'll discover that the price is introduced far toward the bottom of your copy and not at the top of it. But what's wrong in that? Well for one thing people will leave your site prematurely if they don't like the price. There's a more or less standard layout format for sales letters, and the price tends to be close to the end so people will theoretically read everything before they get to the price. After your research is performed, then relax and write - you can always edit later, so don't worry about how the first draft comes out. Some copywriters and marketers can be a bit shy when it comes to talking about the product price, but avoid feeling that way and clearly state your price. Don't unconsciously attempt to 'slip it in' with all the other text because there should be no reason to feel like you need to hide it. If you avoid the mistakes we've talked about, your copywriting should do its job nicely.